Reading this, you might be making some assumptions. You
might be thinking, “Wait, I’m not in sales”. Salespeople make “cold calls” and
“pound the pavement.” You might think ‘sales’ is a word in a salesperson’s
title and believe that “they” are supposed
to develop business for the organization.
You may also think that sales is not MY job because “I work
in accounting or operations”. If I am even somewhat correct about any of these
assumptions, then you might find this article relevant.
No matter what your job title might be, Everyone Is In Sales! Success in sales is not
defined by how much you talk but how well you listen. It’s not about sharing
how great your company is but how many solutions you can bring to your
customer’s business.
Selling is a part of the fundamental communications process
that human beings do each day. Sales is not about gimmicks or shortcuts. It’s
not about new techniques, fast talking, or misleading others. The foundation of
sales is about honesty, trust, strong communications and building
relationships. It is about caring for others.
If you are in accounting, you deal with people to collect money
or close the books. YOU are in sales.
If you are in operations and a problem
develops, you must communicate what is going on. YOU are in sales.
When you are
talking to your boss during your review or talking to your child’s principal
about their performance in school, you may be trying to communicate a certain
message or ‘sell’ your point of view. YOU are in sales.
Follow where I am going with this? Once again, from the
break room to the boardroom, everyone Is In Sales.
